Hip-Hop Culture: The Power Of Influence & Consumerism
Here I bring light to the increasing level of exposure through the power of hip-hop culture and document just how often it is used to draw attention to a company or item variating from the genre itself.
I aim to create a greater awareness of just how effective this genre can be used for advertisement, consumerism and influence. I did this in the form of 4 videos:
Each video has its own category; Drinks, Shoes, Drugs and Guns.
They can be viewed on Vimeo at:
Hip-Pop (Drinks) :
Hip-Knot (Shoes) :
Trip-Hop (Drugs) :
Hip-Shot (Guns) :
I produced a DVD case and discs to hold all 4 short videos in individual DVD format. A poster was included in the package.