“Up in Smoke” is a fresh take on the type specimen, presented in a moving image format. And a response to the ISTD: Monotype brief 2014. The video is a comparative study showcasing Metro Nova Pro and Trade Gothic Pro with specific focus on the capital ‘Q’, rarely seen on it’s own – Subtly enhancing the memorability of this comparison. The whole video was shot on a slow motion camera. The large Q’s were hand made out of clay and the extensive typeface was laser cut out of 3mm MDF.
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