objectif is a collaborative design practice based in London, founded by Axel Feldmann and Luisa Hay in 2004. We work at the conjunction of editorial design and its transposition into the architectural realm, specialising in the fields of exhibition design, visitor experience and narrative environments as well as classic book design. Our clients are from a variety of disciplines, with a focus on cultural players, education, architecture and fine art.
We develop graphic and environmental design concepts that are the result of a critical assessment of the content, with the aim of emancipating small-scale businesses, artistic practices and the wider public in the light of an increasingly instrumentalised and commodified cultural and public realm.
Axel has given numerous workshops both in the UK and in his native Germany.
objectif is part of the Greater London Authority’s Design Framework, and a member of its Specialist Advice Team in relation to graphic design within the public realm.
Thursday March 16th, 10am @ Arnolfini